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Your Website

STUNNING DESIGN & GUARANTEED RESULTS

Your website should be a mirror reflection of your business & your passion

At the same time, you need to make sure it is fully recognized by Google, be easily found by your customers, have them click to you and not a competitor, answer their questions when they get there and most importantly make them call you or click and get you to call them. Sounds easy right? At Divergent Solutions, Inc., we’ve spent the last 7 years doing exactly that for area small businesses. We don’t just build a beautiful site, we use the algorithms and coding necessary to put you on the top of the front page of Google and make your phone ring. To achieve this your site needs to have the following:

We design with the end user in mind. Who is your target demographic? What appeals to them visually? What device are they most likely to view you on? Is your site informational or interactive? We have nerds who work out the programming, but the front end is all about customer experience.

Technology

Technology is how well designed and built the website is. The backend of your website is just important as the front. The front is what engages customers and gets them to call you however the back it what tells Google and other search engines what your content is and displays it for your customers to find. Things like meta-data, image alt text and headings make all the difference in the world.

Marketing

Marketing is how well marketed and popular the website is. Google rates you on how easy it is for customers to find your site. This is why its imperative to have your web developer also have access to your social media and back links. If your social media channels aren’t directly connected to your site, in the code, Google will not recognize them and bury you in competitor listings. You can have the most beautiful website, but if no one can find it, what’s the point?

User Experience

User experience is how satisfying the website is for users. Does the website tell a customer who you are, what you do, when you’re available, where you service, why you do what you do and how much it costs on the home page? You have approximately 30 seconds to engage your customer and get them to stay and navigate your site before they’re on to your competitor.

Accessibility

Accessibility is how responsive the website is to mobile and disabled users. All sites should be responsive (able to change view depending on device a consumer is viewing it) and font sizes, readability etc needs to be adapted for disabled users. When you view your site in Chrome at 200% does your site adapt automatically? This is what your customers see..or lack thereof.

The pieces need to work together

Graphic Design

Graphics & Video are the main elements to a beautiful site. Without a degree in graphic design, it can be costly, time consuming and frustrating. We employ a team of professional graphic designers to implement a beautiful, engaging, recognized site your customers will love.

SEO Done the Right Way

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.

So we know your front end needs to be engaging and capture your customers attention and we know the back end needs to tell the search engines how to get your target customers to your site. How do we do it?

Target Marketing

Our web design process makes your site a mirror reflection of what your business means to you. Our web developers have years of experience in just about every industry and can help set you apart from your competition and get you the customers you are looking for.

Online Ordering & E-Commerce

Our society now demands instant gratification. We work all day, so many times when we are researching a product or service we are doing so at night or on the weekends, after business hours. We want our information now, and someone will have it. Whether its booking an appointment, ordering food or buying a product ecommerce allows you to capture your customer on their time, when they want it.

All Packages Include:

Responsive Web Design

We design with the end user in mind. We have nerds who work out the programming, but the front end is all about customer experience.

Social Media Strategies

Regardless of what industry your company is in, your customers are using social media on a daily basis. We make sure your brand is always their first option.

Search Engine Optimization

Google matches search results based on the most recent & socially relevant information to a search query. If your site & social don’t match, and nothing is linked, you are missing traffic.

Email Campaigns & Marketing

“The fortune is in the follow-up.”  Following up with your client base is how you stay engaged, relevant and on their tip of their tongue for referrals and repeat business. 

Reputation Management

We collect reviews from your customers via email, SMS, kiosks at your location, on your website, & on your social channels. 

Customer Conversion

Having a great presence is only half the battle. Getting your prospects to engage and become customers is the hard part.We help you to keep communication  open between your business & your customer.

Get Your Free Web Analysis Now

This report will give your the full breakdown of your current online presence and tell you what needs to be done to fix it. At Divergent Solutions, Inc., we believe all businesses should have a proper web presence, not spam. We hate spam too. 

Package Options

A la Carte Packages Available. Call for Details.

How does it <strong><em>work</em></strong> ?

See our web package terms & conditions

All monthly recurring charges will be due on the first of each month and will incur a 5% late charge per month after the fifth unless otherwise discussed. Services will be suspended if payment is not received by the 25th. The term of our agreement will be 12 months and you can renew at that time. This agreement can be terminated at the discretion of the Divergent Solutions, Inc. or if you dissolve or transfer ownership or Divergent Solutions does not meet expectations. If client terminates before end of 12 months, setup fee balance will be due in full. 

All monthly recurring charges will be due on the first of each month and will incur a 5% late charge per month after the fifth unless otherwise discussed. Services will be suspended if payment is not received by the 25th. Once you have paid the setup fee, there is no commitment and is free to cancel at any time, for any reason.

Ownership of social media pages and any other collateral is always yours. We are full disclosure and you will continue to have full access to everything. Once setup fee is paid in full you will own your website and domain and full access to it. In the event of cancellation, we will transfer domain and files to you new host without incident and remove ourselves from any administrative privileges designated.

Divergent Solutions, Inc.’s sole purpose is to generate new business for your organization and increase your web presence. Expectations are outlined below:

Websites are a delicate flower and can, in some cases, take longer than projected depending on requested revisions, content creation and difficulty of requests. On average, websites take approximately 4 to 6 weeks to achieve the clients’ desired results. Divergent Solutions, Inc. does not allow a site to go live until a customer has fully approved all content & copy on the site.

At that point, SEO is begun. Google and other search engines can take up to 90 days to recognize any changes made to sites, especially new domains.  We will be asking questions about your preferred target market and put you right in front of them in a variety of ways. Please realize this does not happen overnight. New clients are asked to commit to six months of this service to achieve full results.

Social Media begins instantly and needs campaign approval before anything is posted. Failure to approve posts in a timely manner can affect posting schedules. Divergent Solutions, Inc. will ask for administrative privileges to any accounts created prior to us being involved. Failure to provide this level can interfere with our ability to get the best outcome.

Reputation Management is tricky. It’s hard enough to generate positive feedback, so dealing with negative feedback can sink any work we have already done. Expectation are that we will help to correct any situation online but cannot be held responsible for any negative reviews.

We ask that you do two things; answer the phone and try not to get any negative reviews. When our package is working full force, you will get more phone calls and web requests. Make sure to respond to any and all potential customers calls and web requests and have staff properly trained on how to handle the various request types. This will prevent negative reviews of no one answering them and waste what you’ve invested in getting them to you.

If after our expected six month transition period you do not believe we are fulfilling your needs, all agreements are fully cancellable with no penalty. During the six month transition period you do not feel like we are meeting your expectations, please contact Mary Curry directly at 315-420-1399.

We assess a single project fee for our work, so that there is never a “meter running,” and you can control expenses tightly. Within the objectives and parameters described above, we will commit as much time as necessary to fulfill the objectives and meet the time-frames. You and we may request additional time be spent on aspects of this project without any additional fees or charges. Once a project is started, it is non-cancellable, and agreed-upon payment terms are due as described. However, you may postpone or delay any part of the work in progress without penalty. 

All notifications are required in writing via e-mail or standard mail. Text messages or voice mails are not considered proper notification.

E-Commerce Only: Products are defined as simple vs. variable. As the name implies, Simple Products are the easiest products to understand and manage. Simple products represent unique items unlike anything else in your store. They have a single price and SKU.  Variable Products are a bit more complex than Simple Products. Their complexity will vary based on the products you are selling. For example, if your website sells clothing, you may have a product called “T-shirt”. Shoppers can select the t-shirt they want by size and color. Size and color represent the product’s Attributes, and the options “Red” or “Small” are Variations within their respective Attribute. Each combination of Variations can have its own price and SKU. 

Each product needs to be indexed, have images attached and for your SEO to work Google needs to see each product. Because of this, each SKU  is a considered a single product and will be charged individually at $1 per SKU.

I.E. “T-Shirt” comes in 5 sizes and has 10 color options. Therefore, it will be considered 50 SKUs and have a charge of $50.

To know ahead of time what your project will run you., we can do a free product anaylsis of your inventory and give you a to the penny quote.

Restaurants:  Please disregard the above statement. Your “variations” are actually modifiers and they are expected and require no additional programming.

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