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Divergent Solutions Inc BBB Business Review

reputation management

Doing business with us just adds up

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.

Get More Reviews, Get More Customers <strong><em> Automatically</em></strong>

Get new reviews and boost your ratings.  Manage your online reputation and beat your competition. 

Review Generation

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Get more customer reviews

Collecting new reviews has never been easier. Divergent Solutions sends customers to top review sites to share their feedback.

Channels

When it comes to customer reviews, DSI works the way you do: get more reviews from your customers via email, SMS, kiosks at your location, on your website,  and on your social channels.

Automatic posting

Easily get new reviews on third-party sites, your company website, or your social media profiles. Spread great testimonials across the web.

Review Monitoring

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Centralized Hub

Channels

Our online review monitoring tool displays all your customer feedback from 150+ sites, and sends you email alerts every time a review is posted for your business. Filter these alerts by source and star rating so you’re only notified about reviews you find most critical.

Search Capabilities

Easily organize your reviews with custom online review monitoring hierarchies and filters for specific regions, locations, products, ratings, sources, and employees so you can quickly access the exact customer conversations you need. 

Review Management

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Management Made Easy

Quickly Address Negative Feedback

DSI alerts you of negative customer experiences so you can respond instantly. Easily convert reviews into support tickets and assign them to employees to ensure every customer issue is resolved quickly.

Respond Directly to Every Review

Respond to reviews on third-party sites directly from one dashboard. Keep customers engaged and acknowledge issues right away.

Review Marketing

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Let Your Customers Do The Work

Automatically Share Your Reviews

Take control of your reviews, search ranking, and social media presence. With DSI, you can auto-share your reviews from across the web to Facebook and Twitter.

Display All Reviews on Your Website

We can incorporate all your reviews and ratings neatly on your business website. Use customer testimonials to potentially convert your prospective customers into buyers.

The data doesn’t lie.

Your Reviews <strong><em> or lack thereof</em></strong> Matter

Status Labs did an impressive roundup of sales statistics that clearly show why reputation managment is so important. Here are just some of the findings:

%

of consumers trust online reviews as much as personal referrals.

%

of customers trust a business more with positive reviews

%

of consumers think that reviews older than 3 months aren’t relevant

%

of consumers say negative reviews turned them away

Become well respected

According to several business experts, trust is a perishable asset and it is hard to gain. Making people respect you and your work is more important than any other online reputation management commandment.

Monitor what they are saying about you

Apart from the aforementioned reasons to monitor your online reputation, social media monitoring also can bring business! These days, lots of people ask questions via Twitter and Facebook because they are evaluating whether or not they should buy from you.

Address criticism

In 2009, Whole Foods CEO John Mackey’s WSJ op-ed on Obama healthcare reform caused a controversy among WF customers. Two days later, the company provided a response statement recognizing there were “many opinions on this issue, including inside our own company” and invited people to share their opinion on the matter.

Understand your detractors

Criticism can be the chance to learn more about your audience and craft a better message in the future. Motrin’s controversial “baby wearing moms” commercial sparked a lot of criticism. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content.

Learn from your mistakes

Sony certainly learned a reputation management lesson back in 2005. The company placed copy protection (XCD) on its CDs which created computer vulnerabilities that malware could exploit. Instead of being upfront about their mistake, Sony stonewalled criticism and lost millions in class-action lawsuits.

Be radically transparent

After years of hiding critics, Mc Donald’s publicly forced egg suppliers to raise hens’ living standards according to the People for the Ethical Treatment of Animals request.

React quickly and politely

In case of a customer complaint via Twitter, for example, a prompt and simple “We are aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.

Treat your Google page 1 as your business card

First impressions count, and we do judge many books by their cover. If the words “scam” and “rip off” are associated with your brand, then that is something you should worry about.

Attack your illegitimate attackers

Sometimes we simply have to fight illegal behavior. In 2009, Domino’s Pizza employees who posted disgusting videos of themselves playing with food were fired and arrested. Another example is people who post false information on the internet. Sometimes, if you don’t sue them, they might do it again.

Ask for help if necessary

If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional.

The 10 Commandments of Reputation Management

Calling it “online reputation” really is redundant. Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked.

The world of brand reputation will change in the coming years, but following these simple “commandments” definitely will benefit you and your brand:

All Packages Include:

Responsive Web Design

We design with the end user in mind. We have nerds who work out the programming, but the front end is all about customer experience.

Social Media Strategies

Regardless of what industry your company is in, your customers are using social media on a daily basis. We make sure your brand is always their first option.

Search Engine Optimization

Google matches search results based on the most recent & socially relevant information to a search query. If your site & social don’t match, and nothing is linked, you are missing traffic.

Email Campaigns & Marketing

“The fortune is in the follow-up.”  Following up with your client base is how you stay engaged, relevant and on their tip of their tongue for referrals and repeat business. 

Reputation Management

We collect reviews from your customers via email, SMS, kiosks at your location, on your website, & on your social channels. 

Customer Conversion

Having a great presence is only half the battle. Getting your prospects to engage and become customers is the hard part.We help you to keep communication  open between your business & your customer.

Get Your Free Web Analysis Now

This report will give your the full breakdown of your current online presence and tell you what needs to be done to fix it. At Divergent Solutions, Inc., we believe all businesses should have a proper web presence, not spam. We hate spam too. 

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