Doing business with us just adds up
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
Get More Reviews, Get More Customers <strong><em> Automatically</em></strong>
Get new reviews and boost your ratings. Manage your online reputation and beat your competition.
Get more customer reviews
Collecting new reviews has never been easier. Divergent Solutions sends customers to top review sites to share their feedback.
When it comes to customer reviews, DSI works the way you do: get more reviews from your customers via email, SMS, kiosks at your location, on your website, and on your social channels.
Easily get new reviews on third-party sites, your company website, or your social media profiles. Spread great testimonials across the web.
Access to customer reviews, across every touch point, from every source, in one place.
Our online review monitoring tool displays all your customer feedback from 150+ sites, and sends you email alerts every time a review is posted for your business. Filter these alerts by source and star rating so you’re only notified about reviews you find most critical.
Easily organize your reviews with custom online review monitoring hierarchies and filters for specific regions, locations, products, ratings, sources, and employees so you can quickly access the exact customer conversations you need.
Management Made Easy
View all your reviews from 150+ sites in one interactive dashboard. Filter your review feed by rating, time period or by source to identify which areas and sites to focus on. DSI sends you new review alerts via email so you don’t miss a word.
Quickly Address Negative Feedback
DSI alerts you of negative customer experiences so you can respond instantly. Easily convert reviews into support tickets and assign them to employees to ensure every customer issue is resolved quickly.
Respond Directly to Every Review
Respond to reviews on third-party sites directly from one dashboard. Keep customers engaged and acknowledge issues right away.
Let Your Customers Do The Work
DSI’s review marketing software can help you strengthen SEO, SEM, and social media marketing initiatives by leveraging the full power of reviews.
Automatically Share Your Reviews
Take control of your reviews, search ranking, and social media presence. With DSI, you can auto-share your reviews from across the web to Facebook and Twitter.
Display All Reviews on Your Website
We can incorporate all your reviews and ratings neatly on your business website. Use customer testimonials to potentially convert your prospective customers into buyers.
The data doesn’t lie.
Your Reviews <strong><em> or lack thereof</em></strong> Matter
Status Labs did an impressive roundup of sales statistics that clearly show why reputation managment is so important. Here are just some of the findings:
of consumers trust online reviews as much as personal referrals.
of customers trust a business more with positive reviews
of consumers think that reviews older than 3 months aren’t relevant
of consumers say negative reviews turned them away
Become well respected
According to several business experts, trust is a perishable asset and it is hard to gain. Making people respect you and your work is more important than any other online reputation management commandment.
Monitor what they are saying about you
Apart from the aforementioned reasons to monitor your online reputation, social media monitoring also can bring business! These days, lots of people ask questions via Twitter and Facebook because they are evaluating whether or not they should buy from you.
In 2009, Whole Foods CEO John Mackey’s WSJ op-ed on Obama healthcare reform caused a controversy among WF customers. Two days later, the company provided a response statement recognizing there were “many opinions on this issue, including inside our own company” and invited people to share their opinion on the matter.
Understand your detractors
Criticism can be the chance to learn more about your audience and craft a better message in the future. Motrin’s controversial “baby wearing moms” commercial sparked a lot of criticism. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content.
Learn from your mistakes
Sony certainly learned a reputation management lesson back in 2005. The company placed copy protection (XCD) on its CDs which created computer vulnerabilities that malware could exploit. Instead of being upfront about their mistake, Sony stonewalled criticism and lost millions in class-action lawsuits.
Be radically transparent
After years of hiding critics, Mc Donald’s publicly forced egg suppliers to raise hens’ living standards according to the People for the Ethical Treatment of Animals request.
React quickly and politely
In case of a customer complaint via Twitter, for example, a prompt and simple “We are aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.
Treat your Google page 1 as your business card
First impressions count, and we do judge many books by their cover. If the words “scam” and “rip off” are associated with your brand, then that is something you should worry about.
Attack your illegitimate attackers
Sometimes we simply have to fight illegal behavior. In 2009, Domino’s Pizza employees who posted disgusting videos of themselves playing with food were fired and arrested. Another example is people who post false information on the internet. Sometimes, if you don’t sue them, they might do it again.
Ask for help if necessary
If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional.
The 10 Commandments of Reputation Management
Calling it “online reputation” really is redundant. Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked.
The world of brand reputation will change in the coming years, but following these simple “commandments” definitely will benefit you and your brand:
All Packages Include:
Responsive Web Design
We design with the end user in mind. We have nerds who work out the programming, but the front end is all about customer experience.
Social Media Strategies
Regardless of what industry your company is in, your customers are using social media on a daily basis. We make sure your brand is always their first option.
Google matches search results based on the most recent & socially relevant information to a search query. If your site & social don’t match, and nothing is linked, you are missing traffic.
Having a great presence is only half the battle. Getting your prospects to engage and become customers is the hard part.We help you to keep communication open between your business & your customer.