70% of marketers use Facebook to gain new customers, while 47% of marketers say that Facebook is their number one influencer of purchases, according to a recent report published on Business2Community. Below I’ll explain how to make the most of your Facebook marketing – read on to discover exciting, new ideas for increasing your page’s engagement and discover my top tips for propelling your paid and organic reach.
Organic Facebook Marketing
Organic reach is the number of people who have seen your post through unpaid distribution.
The benefits of organic reach is that you can publish posts for free. With the increasing flood of content published in newsfeeds in recent years, decent organic reach is getting harder and harder to achieve. However, there’s no need to be daunted if you don’t have a budget to spend – this predicament can allow you to get more creative and strategic with your ideas. At J & E Media Corp, we know how to get your content in front of your customers and keep them engaged without paying to boost.
Use Facebook Insights to gain a better understanding of your Facebook fans. You can then target specific messages to meet the specific needs of subsets of your audience. For example, if you’re selling clothes and have written an article on the latest fashion trends for women, you can target your post to appear in the news feeds of women who have expressed an interest in clothes. Targeting options include Gender, Relationship Status, Location and Interests, etc. To target your Facebook post, simply click the targeting icon at the end of your post before you click Publish. We are experts in increasing your reach, which means a higher conversion rate and your phone ringing.
Posting content and having a ton of likes doesn’t pay the bills. Getting your customers to engage ( click or call) is the name of the game. We help you to:
Establish Your Unique Selling Proposition:
To keep your Facebook fans engaged you will need to establish a unique value proposition for your audience – essentially, a reason for people to keep coming back to your page, clicking on your posts and sharing your content. Ask yourself: ‘What value am I providing for my fans?’ ‘Is it something that our competitors can’t compete with?’
Content, Competitions & Surveys:
Some ideas to keep your Facebook fans engaged include posting quality content, creating exciting competitions and sharing surveys that ask for their opinions. For example, you could create a survey and ask your fans what content they would like to read or what new products they would like to see in your new fashion line. Take your community’s advice on board and let them know when you’ve created their chosen item or have written that post they wanted. It’s also important to add images and/or video content to your posts to enhance the visual impact and help them stand out in your fans’ crowded newsfeed. Our content managers help you choose the method that fits your customer base the best.
Interacting With Fans:
You job is to make your fanbase feel part of a community. It’s equally important that you respond to all queries and complaints in a timely and polite manner. This will show your customers that you genuinely care. Address any concerns that your fans have about your product and/or service and do everything you can to address any issues they might have.
When to Pay to Boost
With more and more content being created on Facebook every day, organic reach is steadily declining. That’s why you might want to consider using Facebook’s paid advertising options to promote and increase the reach of your posts. While organic posts only get shown to your own Facebook fans, paid ads allow you to target people who have not liked your page but have similar interests and/or demographics.We believe in increasing your reach organically,so you don’t need to spend hundreds of dollars boosting posts each month with little to no return. We can help you choose which content to boost, and get the most of of your budget.
Our Trademarked Process & Workflow.
We Help You to Set Goals
If you’re considering using Facebook for marketing or looking to improve upon an existing strategy, you obviously have some needs. Don’t create unrealistic goals that chase vanity metrics like followers and Likes. Instead, address your biggest challenges with Facebook or social media in general through proper tracking tools.
Here are some common yearly goals for businesses and how an effective Facebook strategy can help you in 2018:
- Increasing quality of sales: Improving the quality of sales starts with better targeting (we’ll address this more further down). Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just because the pond is bigger, doesn’t mean you’ll get bigger fish. Work on what you know best and use Facebook as a source to improve your reach.
- Adding more value to the organization: Facebook can better nurture customers, improve awareness and provide more resources to you audience. Make Facebook your go-to source of information.
- Better pulse on the industry: Are your competitors always one step ahead? With the help of social media monitoring tools, you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Always try to increase your listening powers before speaking.
- More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Social can be a great source for increasing recruiting efforts and reaching top talent faster (we’ll also talk about this more later). Working your employees’ social networks for a higher social reach makes your chances of recruiting higher quality employees better.
- Smarter growth: Reducing churn, limiting spend and increasing acquisition are all parts of a successful business, but Facebook can help you in each of these areas. Whether it’s through ad spend, increased targeting or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals.
These goals won’t address everyone’s needs, but you can see a trend on how better social media marketing can affect the entire organization. You’ve heard it a thousand times, work smarter not harder.
We Help You Find Your Target Demographics
Demographics are key to any marketing strategy and on social media, it’s no different. When looking at Facebook, you have nearly 1.15 billion people scrolling through their feeds every day, so it’s important to know who you need to reach and how.
Additionally, understanding the latest demographics is important as this network’s audience fluctuates through the years. But for 2018, let’s take a look at the latest data on its core demographics:
Choose & Schedule Your Facebook Content
Each social network has it’s own style of content, but Facebook tends to jump the line. With Facebook Stories, Live, image and videos posts, your brand’s content strategy has endless opportunities.
For your business, it’s about the quality of content and what your audience should come to expect from your Facebook Business Page. Remember that being overly promotional can have its downside. Facebook recently prohibited businesses from posting content that is overly promotional. They either remove content, not allow it to be shared or limit the percentage of your community that can actually view it to sometimes .17%.
Types of Facebook Content & How to Implement
So you know the importance of your content, but which type will work best for your brand? Let’s take a look at the various types of organic Facebook content and how you can best use each one:
- Status: The simplest form of communication can sometimes be the most powerful. With new features like larger text for shorter messages and the option to put your text on a colored background, you can get your essential message out in a more vibrant and eye-catching way.
- Images: Posts with images drive 2.3 times more engagement, so being visual helps. But don’t rely on images to do all the work–put effort into high-quality photos and awe your audience. If your product is considered “boring,” use beautiful images to highlight your brand’s creative side. Inspire users with virtual reality features or 360-degree content. Facebook also limits images with too much text. We will help you create content that is approved by Facebook.
- Videos: Video is in high demand and 43% of users would like to see even more from marketers. However, only 15% of Facebook videos are watched with sound. Video should be accessible, easy to digest and always have captions. Create videos that catch a user’s attention and provides something worthwhile.
- Links: Links are perfect for sharing industry news and your own blog content. Find your most engaged content and continue to share it on Facebook. It’s not easy doing so organically, but it shouldn’t stop you from posting your best content.
- Facebook Live: Live content drives three times more engagement on Facebook. With in-the-moment content growing in popularity, see how your brand can give sneak peeks into industry or office events, product launches and other behind the scenes content. Go Live, wow your audience and engage.
- Facebook Stories: Facebook Stories are in-the-moment content clips. This was based off Instagram Stories, which ultimately were from Snapchat Stories–seeing a trend here? Brands have tested their efforts on Snapchat for a few years now. But with the newest release, you can attempt this style of content with one of your biggest networks.
Our social media experts will you use a combination of these types to broaden your reach and get you more customers.
Engage & Don’t Wait for Your Audience to Interact First
Like most social media channels, they’re built as networks to converse, discuss and share content. As a brand, you can’t forget that basic idea of what makes a social media network. That means conversation and engagement should never be put on the back burner.
Instead, try to be a community for your audience. Facebook is a great place to hold industry chats or discussions, whether it’s with a different audience or your own customers. While Twitter often gets all the limelight of being a social customer care mecca, don’t forget about Facebook too.
You can help drive Facebook engagement by asking people to simply engage in the first place. However, you can’t sit back and wait for your followers to interact. You can’t reach everyone, but there are ways to increase engagement.