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Digital Advertising

Results Driven Campaigns & Strategy

Digital Marketing Options

There are many platforms when it comes to advertising online. At J & E Media Corp, we can put your name on any of them. The list below is just a few.

Google Search Ads/AdWords

 

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Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more.  AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads. Divergent Solutions can help design your campaign using Google’s algorithm to ensure maximum ROI. We also monitor ad performance and adjust settings as needed.

Bing Ads

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Bng ads are similar to Google ads in that they work on a pay-per-click basis. Advertisers can manage their ads through the Bing Ads service, formerly known as Microsoft adCenter.

Facebook Ads

 

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Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook.

Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.

Promoted Posts are Facebook ads that let advertisers pay a flat rate to promote a single post on their Facebook business page. The promoted post reaches more fans and friends of fans than a regular post.

Sponsored Stories show a user’s interaction with an advertisers page or product to the user’s friends and larger network. Sponsored Stories are also one form of Facebook ads that can appear in a user’s newsfeed.

FBX, or Facebook Exchange, are Facebook ads that implement remarketing. These ads take into account a user’s web surfing history data, letting an advertiser show an ad for a product a user was looking at earlier on the advertiser’s website.

Twitter Ads

 

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Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers. Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse.

Banner Ads

 

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Banner ads are image-based advertisements that often appear in the side, top, and bottom sections of websites. They can range widely in terms of size, design, and function. You’ll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Many websites brokerage their ad space with ad exchanges such as Google’s Display Network, or you can buy the ad space in the same manner you’d buy an ad on a newspaper. Divergent Solutions has direct relationships with local vendors such as CNY Central, Oswego County Today, and CNYAlive. For a really cool option, Divergent Solutions has partnered with National CineMedia with powered all of the ads for the local movie theaters. NCM captures consumer data via their cell phones and can push your ads to the banners of the websites and apps those customers use most. NCM can narrow down demographics information, ensuring your name is only in front of the clientele that works for you.

Google Display Ads

 

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Google Display Ads are a form of contextual banner ads used in the Google Display Network, Google’s collection of network sites that agree to host display ads. The Google Display Network also includes Google properties such as YouTube, Gmail, Blogger, etc. Google Display ads can be text, images, and even video based.

Retargeting Ads

 

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Retargeting ads entice a user to visit a site by taking into account the user’s past web history. When a user visits a website, a retargetting campaign cookie is attached to the visitor, taking note of what pages and products the user visits while browsing the site. Once the user leaves the advertiser’s site and begins journeying to other websites, targetting ads can be made to appear in certain ad spaces, displaying ads that specifically call out what the user was looking at on the advertiser’s site earlier. Retargeting ads tend to perform drastically better than regular banner ads, with higher click-through rates and conversions.

Mobile Ads

 

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Mobile ads are ads that appear on smartphones, tablets, and any other mobile device. Many social media platforms, websites, and apps offer their own unique mobile ad options.

In-Game Ads

 

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In-Game ads are advertisements that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sport games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.

AdMob Ads

 

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AdMob Ads are advertisements that appear within mobile apps. AdMob itself is Google’s mobile advertising platform, enabling app creators to make revenue off of free games by offering ad space, and allowing advertisers to get ad spots in the most popular mobile games and apps. AdMob ads can appear as mobile-optimized text ads, image-based banner ads, or even interstitials ads, which use rich HTML5.

Email Ads

 

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Email ads are advertisements sent to users via web mail. Email ads can be used to notify subscribers of certain promotions, discounts, or new features, among other uses. Most email advertisements feature a large image with minimal text; users will not waste large amounts of time reading email ads, so it’s important to make your message as clear and concise as possible. Email ads also rely on a compelling subject line to ensure that a user will open the email. Email ads have specific rules – the CAN-SPAM Act of 2003, created to prevent email spam for users, authorizes a $16,000 penalty per violation for spamming individuals, which is why many email marketers in the US use an email service or software to make sure they are in compliance with the Act.

Video Ads

 

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Video ads are growing in popularity as better internet speed performance and online advancements make it fast and easy to watch videos on the web. The most successful video ads avoid blatant advertising, opting instead for educational, how-to video content that naturally appeals to users, with some (if any) product suggestions discreetly integrated. Humorous video ads also perform well, with some funny video ad network campaigns finding enormous success, especially when an interactive element is added.

Work with a Team of Talented Design Ninjas

Algorithms very well may be the future of marketing, as well as life in general. These powerful and mysterious beings are all-knowing, all-seeing and determine everything from Google search results to Netflix recommendations to driverless Uber cars. And they’re getting stronger every day. Our team is not only composed of  talented graphic designers, but understand the codes and logic associated with the above platforms. Digital Advertising an be a huge waste of money is these two concepts are not married. Call J & E Media Corp today to see how our nerds can make you next campaign profitable.

Fun Facts

Digital Platforms

%

Clicked an Ad in the last six months

Advertising Companies in Syracuse

Does It All

Our Process & Workflow.

Project Research

J & E Media Corp conducts research into the habits and preferences of its customers before it launches an advertising campaign. This nails down an understanding of who its customers are, as well as what appeals to them and what they’re looking for in a product or services.

Design

Our Design Team will put together your campaign using both visual cues and programming logic used by the major platforms ensuring a better conversion rate.

Development

All back end programming and setup takes place after you have approved your new campaign. We will send updates and metrics, so you can monitor you campaign.

Let’s Work Together

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