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Divergent Solutions Inc BBB Business Review

Branding

Our Services & Capabilities

We build brands that stand out.

Your corporate identity is how your customers know who you are, what you do and why you do it. This is how they make buying decisions and refer business to you. If your message is not consistent across all marketing formats, your clients can get confused and you’re probably paying a ton. Most of our clients had multiple sources when they needed things, like printing business cards online from one vendor, this company handles your website, apparel was printed somewhere else and you made your own flyers. Nobody got to see the entire picture. Including you, you were busy running your business. While this is a way to keep costs down per say, your customers are not getting your whole story.

Your brochure looks and says different things than your website and the logo on your shirt was the first one you made when you opened. It’s different than the one on your business card. Divergent Solutions is not just a web design firm, print house or consulting agency. We put your brand first and make sure everything looks, feels and educates seamlessly and stylistically so your customers get the whole story every time, in every format.

Brand strategy

Logo & identity

Messaging & positioning

 

Brand architecture

Brand style guide

Voice & tone

 

Naming & taglines

Launch strategy

Brand Coaching

Discovery

Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.

Research

Market research isn’t on the menu for every project. But when budget and time permit, we’ll engage our research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.

Positioning

With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.

Design

With the foundation in place, we move into the visual expression of the emerging brand identity. We begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.

Guidelines

Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are almost exclusively digitally produced, enabling us and our clients to constantly update and expand the guide.

Launch

A new brand identity will thrive externally only if it is first adopted internally. So we work with our clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets. And our partnership doesn’t end there.

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