Promotion & Packaging
If you’re starting or growing a business, you’re probably focused on product development, sales models and company culture. Whether or not you’re making a conscious effort though, you’re also building a brand. Everything you do contributes to your brand image and consistency is key. With consistent application, we’ll build the brand recognition you need to help your customers connect with your company and understand what you’re all about.
The Breakdown of your Promotion & Packaging
This is what many marketers consider the heart of what they do – it’s all about getting the product out there in the most effective, creative ways that draw consumers in and create a positive emotional response. Gone are the days when traditional print advertising and cold sales calls effectively turn prospects into leads. Now, marketers must practice a wide range of concepts and strategies – both digital and traditional – to get products noticed and draw consumers to them.
Product packaging can play a huge role in the promotion of both a company and its goods as more consumers choose to create their own experiences and educate themselves on their purchasing decisions instead of being preached to and persuaded by an ad or sales pitch. Conferences, trade shows, giveaways, and special events are all new ways marketers are promoting their products and getting them out to consumers. As a result, product packaging must be eye-catching, intuitive, and functional since marketers are putting it in the hands of consumers right off the bat in these instances.
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