Your logo should be a visual statement of your brand and what it means to you using colors, words, & images. Not a generic icon with your name underneath.
This should be a brief, catchy statement about your brand and why someone should buy from you or what you want to be recognized for.
Your Mission Statement
This should be a paragraph and explain the who, what, why and how of your brand. This should be the story you want to tell your customers and what you want them to tell others.
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The Breakdown of your Corporate Identity
Your corporate identity is how your customers know who you are, what you do and why you do it. This is how they make buying decisions and refer business to you. If your message is not consistent across all marketing formats, your clients can get confused and you’re probably paying a ton. Most of our clients had multiple sources when they needed things, like printing business cards online from one vendor, this company handles your website, apparel was printed somewhere else and you made your own flyers. Nobody got to see the entire picture. Including you, you were busy running your business. While this is a way to keep costs down per say, your customers are not getting your whole story.
Your brochure looks and says different things than your website and the logo on your shirt was the first one you made when you opened. It’s different than the one on your business card. Divergent Solutions is not just a web design firm, print house or consulting agency. We put your brand first and make sure everything looks, feels and educates seamlessly and stylistically so your customers get the whole story every time, in every format.
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Think Outside of the Box
By combining our knowledge of all aspects, we are able to create a brand strategy that can enhance your brand image above others.
We start the project by understanding your brand and your target market.
We help you develop taglines & statements that are marketable and are a reflection of you.