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Advertising & Media

Consistent Branding

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today’s advertisers have a vast array of choices at their disposal. The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.

But traditional advertising is still an integral part of your marketing plan. This is what drives consumers to the web to research and find the products & services they need ( or think they need.)

The Breakdown of your Advertising & Media

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in a marketing activity and then be done. Marketing must be an on-going & ever evolving process in order for it to be successful.

It’s not just seven contact attempts either. Every body absorbs information differently. Some read, some are visual, some need guidance. That’s why your advertising needs to have many formats. The truth is there isn’t just one marketing tactic that works above all else. It’s always a combination. 

The best , most effective campaigns work this way. Picture this: You are home and you see a funny commercial on TV. Later you tell your spouse about it, but you can’t remember the product. On your way to work the next day, you see a billboard and you remember it was for that product. When you get home, you have a postcard and show it to your other half and say this is what I was talking about. Later, you are Facebook and you see a meme from that company so you click and go to the website and make a purchase. Your website sees that the customer came from Facebook and you decide to invest more in Facebook and the billboard, post card and TV were a waste. 

The fact is it was the combination and hitting all the main senses (auditory, visual, tangible, and interaction) that actually drove the sale. By the third format, the customer had built familiarity.

So, never rely on only one type of marketing method. Even if you are getting stellar results today, that might change in the future. Think of internet marketing. Email used to be much more effective than it is today. That’s why the spammers got involved. Now with spam filters, it’s harder for legitimate marketing to get through.

The same may be true of other marketing methods. Some factor outside your control may change how easily you can reach your prospects. So even if you have discovered a method that is getting you all the customers you can handle, add a couple of other tools to your marketing toolbox to ensure you don’t get blindsided by unexpected changes.

Try a Divergent Solution for your business!

Think Outside of the Box 

Print Ads

If it’s in a magazine, a newspaper, or anything else that comes out at regular intervals, then it’s periodical advertising (aka a print ad). For decades, print ads were the gold standard for advertisers and their clients. To grab the center spread of a big magazine or the back cover of a newspaper meant millions of people saw the message.

We’ve partnered with some of the best area publications like Clipper Magazine, CNY Alive & Oswego County Today. Reach 1000’s of local people with a very small budget.

Direct Mail Advertising

This is a technique that has been and continues to be, abused by inferior marketing agencies that have turned the craft into junk mail. If it is creative and intelligently conceived and executed, direct mail can be a fantastic way to engage the customer. Do not count it out.

Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches consumers when they are away from home. Think of billboards, bus shelter posters, fly posters, and even those big digital boards in Destiny.

Broadcast Advertising

A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. Broadcast advertising has suffered from the popularity of DVRs and “ad-skipping” technology. However, it is still an effective way to reach millions of people, especially when the Super Bowl comes around. 

Streaming Service (OTT)

So Hulu, Sling, Roku & YouTube have changed the way we watch TV. 63% of households subscribe to at least one of these services. But what’s better? Because its through multiple devices,logins and an internet connection, we can now know who is watching what and when. With OTT, you can push your ads to certain demographics and your target market. OTT is still not widely used by small, local businesses so your impressions and average ROI are astounding. It’s also super affordable. Did we mention we can make them interactive? Imagine having your pizzeria being able to have a customer purchase a pizza and have it delivered with their remote!

We Customize Each Project <strong><em>to tell your story</em></strong>

So Many <strong><em>Choices</em></strong>

We have just about everything you could ever need in every shape, color & price range. Call today or fill out our form to get the right products for your business.

So what are you waiting for?

Call Now & Stand Out

Get A Quote or Call 315-420-1399

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