Your logo is not your brand.
When companies or business owners consider developing their “brand”, the first thing that usually comes to mind is the creation of their logo. While considering a new logo’s colors, graphic elements, and other design components are a good starting point, it’s important to remember this important fact.
What does that mean exactly?
Simply put, a logo is only a small component of the larger working parts that come together to define your company’s brand.
What is a Logo?
A logo is an image, symbol or identifier that represents your company. It essentially serves as a visual shorthand that ties into your company’s identity. It will be at the forefront of your company’s signage, letterhead, and marketing materials so it’s important to have your overall marketing strategy outlined before you consider its design. As a general rule, your logo should seamlessly integrate with your company’s name, slogan and overall mission, giving your organization a good strong marketing presence to work hand-in-hand with your branding efforts. While a logo is a very important factor in a company’s overall identity, it does not necessarily define who or what the company actually is or represents. That’s where branding comes in.
What is Branding?
Branding is the foundation of your company or business. It works to create the overall perception of your company and helps build trust between you and your clients. It seeks to create a positive relationship between your business and its customers. A good branding strategy will seek to bring people to your brand in a meaningful way while earning their trust and support. The more confidence you gain with your clients, the more successful your branding strategy is.
Creating a strong brand is a multi-step process. A successful branding agency like Divergent Solutions understands that establishing your brand the right way is very important. Since your brand is the core of your company and is one of the most important aspects of your business, it’s important that you get it right. Divergent Solutions builds brands that inspire, evolve, engage, and grow. Learn how our branding agency expertise sets us apart from other Syracuse branding agencies.
It’s important to be consistent. When using different channels, your different touch points require consistency. Brand awareness benefits greatly from repetition.